AMD plans to raise prices for its Radeon RX 9000 series graphics cards by 10 to 15 percent in the second half of 2026. Buyers looking to upgrade their PC gaming rigs should expect higher costs for these specific models. The price adjustment aims to offset rising component expenses that have impacted the broader hardware market. This change will affect consumers purchasing the RX 9000 lineup later this year.
GDDR6 memory costs drive reported price hike for RX 9070 XT and RX 9060 XT models
The price increase targets the Radeon RX 9000 series, which includes models like the RX 9070 XT and RX 9060 XT. AMD is preparing to implement these changes as early as July 2026. The company is adjusting its pricing strategy in response to supply chain dynamics. This move aligns with similar actions taken by competitors in the graphics card sector.
Rising costs for GDDR6 video memory are the primary driver behind the price hike. The spot price for GDDR6 has increased significantly since late 2025 due to demand from AI data centers. Higher-VRAM models such as the RX 9070 XT with 16GB of memory will likely see larger absolute price increases. These component costs directly impact the manufacturing expenses for AMD's latest GPUs.
NVIDIA has also raised prices for its RTX 5090 graphics card due to rising GDDR7 costs. This indicates an industry-wide trend affecting multiple manufacturers. The price adjustments reflect broader economic pressures on hardware production. AMD's decision mirrors the market response to increasing memory component costs.
Sources from Gazlog and TweakTown report that AMD is gearing up for this price increase. The report originated from Chinese board channel sources and is not yet definitive. AMD has not officially confirmed the exact timing or magnitude of the price changes. Consumers should monitor official announcements for final details on pricing adjustments.
Source: TweakTown
