Electronic Arts closed BioWare and cancelled a new Mass Effect entry, prompting fans to organize a N7 Day marathon to boost Steam player counts for Mass Effect Legendary Edition. The campaign aimed to demonstrate the franchise's continued relevance through active player engagement. Buyers and long-time fans hoped this effort would signal market demand to the publisher.
N7 Day marathon boosts concurrent users to 10,370 but falls short of historical highs
The concurrent player count reached 10,370 during the event, up from a pre-closure average of 2,000 to 3,000. This figure represents a clear increase in daily activity for the title. However, the peak player count remains significantly lower than the all-time high of 59,817 recorded previously.
Protests against the studio closure included billboards and mobile ad trucks calling to save the franchise. These physical efforts accompanied the online push to increase visibility. The combined strategy highlighted the depth of fan commitment to the series.
Some participants expressed disappointment with the final numbers, with one user noting, "Only 10k? I thought there would be more of us." The campaign failed to significantly boost Steam player counts to levels that might influence corporate decisions. The effort stands as a documented attempt to preserve the franchise's legacy.
Source: IXBT
10k peak is pathetic for a fan campaign. bioware closure was the real boss fight and we lost. 🤔
was the mobile ad truck effort actually visible in north america or just toronto? curious about the regional spread. 🤔