Apple has locked in September 9 at 10 am PT for its 'Surprise and shine' event, giving buyers a concrete date to watch for the next generation of iPhones. This timing matters because it signals the end of the annual rumor cycle and establishes when the market will see the hardware that defines this year's smartphone landscape. We can now plan our coverage and purchasing decisions around a fixed schedule rather than waiting for vague leaks.
Apple confirms September 9 event date for iPhone 18 Pro and potential foldable iPhone Ultra
The event is expected to showcase the iPhone 18 Pro and iPhone 18 Pro Max as the primary hardware updates. Apple is also reportedly preparing to introduce a foldable device tentatively dubbed the iPhone Ultra, which would mark a significant shift in form factor for the brand. These devices represent the core of the September lineup, while other accessories like the Apple Watch Series 12 and AirPods 5 round out the announcement.
- Event Name: Surprise and shine
- Event Date: September 9 starting at 10 am PT
- Expected Products: iPhone 18 Pro, iPhone 18 Pro Max, iPhone Ultra (foldable), Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5
Technical specifications for the new phones remain unconfirmed, but the focus appears to be on the introduction of the foldable iPhone Ultra. The base iPhone 18 model is not part of this September lineup and is expected to arrive early next year instead. This separation suggests Apple is prioritizing the premium Pro models and the new foldable category for its fall launch window.
Global availability for the September devices is expected to begin immediately following the event this September. The delayed release of the base iPhone 18 means consumers looking for the standard model will need to wait until early next year. We are tracking these release windows to ensure our readers know exactly when each device will hit the market.
Source: NotebookCheck
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