Apple prepares to unveil the iPhone 18 Pro Max on September 9, 2026, at its 'Surprise and Shine' event. Buyers should note that early pre-launch sightings offer limited insight into actual device performance or display quality. A recent video from Korean blogger Landsk/yeux1122 shows two units in a Russian store, but these appear to be non-functional dummy models. This distinction matters because inactive screens prevent verification of features like the Always-on display.
Pre-launch footage shows inactive models with confirmed dimensions
The devices shown in the video are secured in a manner typical for retail display units. Research attributes the footage to a ReStore location in Russia. The units feature inactive displays, which confirms they are likely dummy models rather than functional prototypes. This configuration is typical for protecting devices from theft or damage prior to their official launch.
- Rumored Colors: Red, Blue, Dark Gray, Silver
- Display Status: Inactive (Dummy Model)
- Physical Dimensions: Same size as iPhone 17 Pro Max
Physical dimensions of the iPhone 18 Pro Max appear identical to the iPhone 17 Pro Max. A quick comparison in the video suggests no change in size or form factor. The units are displayed in red and blue colors. Dark gray and silver versions are also expected to be available at launch.
We looked at iPhone 18 Pro Lacks Variable Aperture; earlier while tracking Apple launches. The Pro Max model is expected to retain exclusive features not found in the standard Pro. Apple is scheduled to unveil new iPhones on September 9, 2026. The event will mark the official release of the device to the global market.
The iPhone 18 Pro Max is confirmed for a September 9, 2026, global availability date. Early sightings provide color and size details but no performance data. Customers must wait for the official announcement to view the functional specifications. The device will likely ship with the rumored color options of red, blue, dark gray, and silver.
Source: NotebookCheck
