Jon Peddie Research reports a slight contraction in the desktop GPU market for the first quarter of 2026. Shipments fell by 0.6% to reach 11.8 million units compared to the previous quarter. This decline reflects broader trends in PC hardware demand during this period.
Jon Peddie Research data shows a slight contraction in desktop graphics card shipments while NVIDIA maintains its dominant market position.
NVIDIA continues to dominate the desktop graphics card sector with a 90% market share. The company lost one percentage point of its dominance relative to the prior quarter. Intel captured approximately 472,000 additional units through a 0.4% growth in overall GPU share. AMD experienced a marginal decline of 0.04% in its market position.
The data highlights a significant shift in how discrete GPUs enter systems. The AIB attach rate rose to 76%, marking a substantial increase from the previous quarter. This metric tracks the percentage of desktop PCs that include a separate graphics card rather than relying on integrated solutions.
Despite the surge in AIB attachment rates, overall desktop PC shipments dropped by 25% year-over-year. The increased adoption of discrete GPUs offsets the broader decline in system sales. Users appear to favor dedicated graphics hardware even as total computer purchases slow down.
Jon Peddie Research compiled these figures through its standard quarterly tracking methodology for the industry. The report covers desktop GPU shipments and market share distribution among major vendors. No specific product models or pricing details are included in this dataset.
Source: TweakTown
