Blizzard is expanding the Battle.net platform beyond its traditional library, a shift that matters to players who prefer a single hub for their gaming purchases. The company now hosts sixteen non-Blizzard titles for sale or marketing, signaling a deliberate move to broaden its catalog. This change offers users access to popular third-party games without switching to competing storefronts.
Blizzard broadens its gaming hub with 16 third-party titles while rejecting direct competition with Steam
The updated platform includes significant third-party releases such as CD Projekt's Cyberpunk 2077 and The Witcher 3 Remastered. These additions demonstrate Blizzard's intent to integrate major external franchises into its existing ecosystem. The move positions Battle.net as a more comprehensive destination for both legacy Blizzard fans and new customers seeking specific third-party hits.
Blizzard Senior Vice President Andrew Guerrero clarified the company's strategic direction during recent discussions. He stated that the platform is not attempting to replicate the broad marketplace model of Steam or the Epic Game Store. Instead, the company focuses on serving its specific, dedicated audience with curated selections that make sense for their interests.
The platform also features cross-promotional content to bridge the gap between different game communities. Specific examples include Edgerunners-themed items for Overwatch tied to The Witcher 3 Remastered. While the exact criteria for selecting future non-Blizzard games remain unknown, the current lineup highlights a targeted approach to content acquisition.
Source: TweakTown
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