The international version of Bilibili has arrived on the Google Play Store, marking a direct expansion into the global video market. This move challenges established platforms like YouTube and Crunchyroll by offering a massive existing user base in a new format. Users outside China can now access the app without the friction of previous international versions.
Simplified access removes passport requirement for new international users
Bilibili serves 376 million monthly active users in China and aims to replicate that engagement abroad. The new Android app is available in select regions as of August 21, 2026. An iOS version is in development and will launch soon, though no specific date has been set. The company is hiring community managers in Los Angeles, London, Tokyo, Mexico City, Sao Paulo, and Istanbul to support this growth.
A key technical change for international users is the removal of mandatory identity verification. The previous overseas version required a passport or ID for sign-up, which created a significant barrier to entry. The new app features a simplified process that does not require government identification. This change lowers the threshold for new users to join the platform.
Bilibili is addressing piracy concerns by building AI-powered content moderation systems in Singapore. The company is also developing an English-language website and an international creator marketplace to attract brand sponsorships. High-profile Western creators, including MrBeast, are already publishing content on the platform. The app is currently unavailable in Romania and other excluded regions.
Bilibili is going global to take on YouTube, Crunchyroll, and more, according to the company. The Android app is now live in supported regions with no ID verification required. An iOS version and expanded regional availability are expected in the near future. The platform is investing in moderation and creator tools to support its international growth.
Source: NotebookCheck
