Keep It Up! by Hitbox Entertainment launched a free to download demo on steam and the downloads speak for themselves. The demo version has already seen over 500,000 downloads since the launch. That means players already showing a huge interest in the simple idea. Considering the interest in the demo version of the game, the full game (due for Q4 2026) will have to be up to scratch for players who tried the demo.
Hitbox Entertainment co-op game sees massive demo uptake
Up to 4 players will be able to play the co-op game Keep It Up! The basic idea is to keep a balloon aloft and travel through 15 increasingly hard rooms. The development team consists of 4 ex touring band members. They began work in February 2026.
The full game will offer loads of character customization. Players will be able to customize the characters they play. The development team added over 25 sliders to tweak characters and their traits.
Players will have more than 25 sliders for character customization in the multi player game. So players will be able to really tweak how their characters look and perform.
Keep it up! full game launch will be global in Q4 2026. The current release date is not final. The development team is still working to perfect the game.
The full game price is still not available. Buyers will have to wait for the official announcement.
Players can download Keep It Up! Demo right now on steam for free if they'd like to try out the game before it's complete. You can get a feel for the balloon keeping and play it with friends for the co-op aspect. At least the release date window gives you an idea of when the full thing will be out.
Source: DEXERTO
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