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Meta introduces Horizon Create and Studio for AI-powered game building

Daniel Cross 2 min read

Meta introduces Horizon Create and Studio, AI tools that let users build and share games on Facebook and Instagram using natural language prompts.

Meta introduces Horizon Create and Studio for AI-powered game building
GAMES

Meta is introducing two new tools designed to let anyone build games using natural language, which removes the technical barriers that usually keep non-programmers out of game development. Horizon Create and Horizon Studio aim to streamline the entire process from initial concept to final playtest within a single ecosystem. This shift matters because it allows users to generate playable content without writing code or managing complex external software pipelines. We can expect this to lower the entry threshold for casual creators who want to share interactive experiences on social platforms.

Meta Horizon Create and Studio interface
Meta Horizon Create and Studio interface

New apps let users build games from text prompts without coding

Horizon Create functions as a mobile application that generates games based on text descriptions entered by the user. The system interprets these prompts to construct the initial game environment and mechanics automatically. Horizon Studio serves as the complementary web-based platform for refining those creations with more granular control. Users can adjust parameters using sliders and swap assets to polish the final product before publishing.

The workflow integrates directly with Meta's social infrastructure, allowing creators to share their finished games on Facebook and Instagram. Saxs Persson, the vice president of Horizon, emphasized that the tools eliminate the need for exporting or importing files between different applications. He stated that the platform puts all workflows in one place to prevent app switching and separate pipeline management. The goal is to let users start creating in the moment rather than navigating complex technical hurdles.

Meta has not yet provided a specific release date or confirmed which devices will support the mobile app. The company also did not explicitly verify whether a game started in Create can be opened and edited in Studio. These details remain unspecified as the tools move toward public availability. The current information confirms the existence of the tools and their core generative AI capabilities, but practical usage requires waiting for further announcements.

Source: Meta, TweakTown