Vivo has raised prices across the entire X300 Ultra lineup in China, marking the first significant cost adjustment for the device since its release. This increase directly impacts buyers in the region, who will now pay more for the same hardware configurations. The hike reflects broader market pressures, specifically rising memory component costs that have forced the manufacturer to adjust its retail strategy.
Vivo raises prices for all X300 Ultra variants in China due to memory costs
The Vivo X300 Ultra remains a flagship smartphone focused on high-end photography and performance. It competes in the premium segment where users expect top-tier specifications and camera capabilities. By adjusting prices, Vivo is aligning the current model's value proposition with its production expenses while maintaining its position in the high-end market.
- 12GB + 256GB New Price: 7,499 yuan (~$1,119)
- 12GB + 512GB New Price: 7,999 yuan (~$1,194)
- 16GB + 512GB New Price: 8,999 yuan (~$1,343)
- 16GB + 1TB (satellite communication) New Price: 9,999 yuan (~$1,492)
- 16GB + 1TB (Photographer’s Kit) New Price: 13,999 yuan (~$2,089)
The price increases vary by configuration, ranging from 500 YUAN (around $74.47) to 2,000 YUAN (around $298) depending on the storage tier. The base model with 12GB of RAM and 256GB of storage now starts at 7,499 YUAN (around $1,117). The top-tier 16GB + 1TB Photographer’s Kit has seen the largest jump, rising by 2,000 YUAN (around $298) to 13,999 YUAN (around $2,085). Other mid-range options like the 12GB + 512GB and 16GB + 512GB versions also reflect moderate price adjustments.
These new prices are effective immediately for the Chinese market, where the device is currently available. The Vivo X500 series is scheduled to launch in China on September 21, bringing new hardware to the market. Industry analysis suggests that memory cost trends make it difficult for the upcoming X500 series to launch at the same price points as the current lineup. Leaks indicate the standard X500 may use a 3nm Dimensity 9500-series chip instead of a 2nm Dimensity 9600-series chip.
We have been tracking Vivo X300 Ultra closely and previously covered Vivo X500 Gets Pro Camera Specs. The confirmed price hikes for the X300 Ultra set a higher baseline for the upcoming X500 series. Buyers in China should expect the new generation to carry a premium price tag due to these ongoing component cost increases.
Source: GIZMOCHINA
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