Sony has launched two new high-end television models, the Bravia 7 II and Bravia 9 II, introducing a significant shift in display technology with True RGB backlighting. This update replaces the white backlights used in previous generations to deliver higher maximum brightness, improved color purity, and expanded color gamut volume. Sony has introduced the Bravia 7 II and Bravia 9 II televisions, featuring True RGB backlighting and a companion wireless speaker system.
Flagship TV models feature upgraded display tech, anti-glare film, and companion sound system.
The Bravia 9 II, identified internally as the XR90M2 series, serves as the flagship model in this generation. It features a newly developed Immersive Black Screen Pro film designed to reduce stray light reflections and increase apparent contrast. The television is available in four large-screen sizes: 65 inches, 75 inches, 85 inches, and 115 inches.
Spec comparison
| Spec | Bravia 7 II (XR70M2) | Bravia 9 II (XR90M2) |
|---|---|---|
| Display Technology | True RGB backlighting | True RGB backlighting |
| Anti-Reflection | Standard | Immersive Black Screen Pro film |
| Sizes Available | 50", 55", 65", 75", 85", 98" | 65", 75", 85", 115" |
| Starting Price (USD) | $1,599.99 | $3,599.99 |
The Bravia 7 II, designated as the XR70M2 series, offers a broader range of size options to accommodate different living spaces. Buyers can choose from 50-inch, 55-inch, 65-inch, 75-inch, 85-inch, and 98-inch panels. Both models run on Google TV and integrate Gemini AI for voice control capabilities.
Key technical features include a low-latency Game mode with optimized HDR tone mapping and variable refresh rates up to 4K resolution at 120 Hz. The Bravia 7 II is priced from $1,599.99 to $8,999.99 depending on the selected size. The larger Bravia 9 II commands a higher price tier, ranging from $3,599.99 to $30,999.99.
Sony is also releasing the Bravia Theater Trio, a dedicated wireless sound system designed to pair with the new televisions. This 405-watt speaker array supports 3.0.2 surround sound output and uses 360 Spatial Sound Mapping to recreate up to 24 phantom speakers for an immersive audio experience. The system is priced at $2,199.99 USD.
Availability varies across the product lineup in the US market. Some models of the Bravia 7 II are available for purchase immediately, while other television sizes and the complete Bravia Theater Trio sound system will be released later in 2026.
Source: Sony, NotebookCheck
