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DJI Osmo Pocket 4 Drives Record 72.5% Market Share in Japan

Simon Ellis 1 min read

DJI captures a record 72.5% share of Japan's video camera market in April 2026, driven by the Osmo Pocket 4 launch and surging creator demand.

DJI Osmo Pocket 4 handheld video camera device
PHONES

DJI captured a record 72.5% share of Japan's video camera market in April 2026 according to BCN Ranking data.

DJI Osmo Pocket 4 handheld video camera device
DJI Osmo Pocket 4 handheld video camera device

Compact stabilized cameras fuel massive sales growth among creators

The Osmo Pocket 4 alone accounted for roughly 21.5% of all video camera sales within nine days of its late April release.

Overall video camera sales volume in Japan surged 158.1% year-over-year, with total revenue increasing by 135.2% during the same period.

Rival Insta360 held approximately 12.5% market share while compact stabilized cameras drove growth among vloggers and social media creators seeking alternatives to smartphones and large mirrorless setups.

Source: GIZMOCHINA

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