Huawei is reportedly preparing to launch a new smartphone sub-brand named Starlight, or Xingmang in Chinese. This move targets the online mid-range market with cost-effective pricing, mirroring the strategy Honor used before its separation. Buyers looking for affordable devices with strong internal hardware should watch for this brand's entry.
New brand targets online mid-range market with in-house silicon
The new sub-brand aims to compete directly with online-focused labels like Redmi, iQOO, and Realme. Huawei plans to sell these phones mainly through online channels rather than traditional retail stores. This distribution model helps keep costs down for consumers who prefer digital shopping.
- Processor: Kirin 8-series or Kirin 9-series
- Cooling: Active cooling fan
- Distribution: Online sales
- Market Position: Cost-effective / Mid-range
Rumors from tipster Digital Chat Station suggest the devices will use Huawei’s in-house Kirin 8-series or Kirin 9-series chips. Some models are expected to include an active cooling fan to manage heat during heavy use. These hardware choices aim to deliver performance typically found in higher-priced phones.
The launch serves to expand the HarmonyOS user base, which has reportedly surpassed 90 million devices running HarmonyOS 6 and 7. Adding a new budget-friendly brand helps Huawei reach more users on its proprietary operating system. This growth supports the ecosystem's expansion beyond its current installed base.
Source: GIZMOCHINA
Discussion
0 comments