Apple is reshaping its high-end smartphone strategy by canceling the all-glass iPhone and preparing a premium foldable device. This shift matters because it signals a pivot away from incremental hardware upgrades toward new form factors and memory boosts. Buyers looking for the next major design change should watch the foldable launch rather than expecting a glass-only Pro model.
Jefferies forecasts 14 million units sold by 2028
The upcoming foldable iPhone targets the luxury segment with a starting price of $2,099. A high-capacity 2 TB version will cost $3,099. Analyst firm Jefferies forecasts that Apple will sell 14 million units of the foldable iPhone in fiscal 2028.
- DRAM: 16 GB
- Foldable iPhone Starting Price: $2,099
- Foldable iPhone 2TB Price: $3,099
- Foldable iPhone Sales Forecast: 14 million units
Inside the standard iPhone 19 Pro Max, Apple is increasing DRAM to 16 GB. This memory bump is exclusive to the Pro Max model. The change reflects limited progress in Apple Intelligence optimization rather than a full platform overhaul.
Analyst firm Jefferies downgraded Apple from hold to underperform and lowered its price target to $263.66. The firm also cut the iPhone average selling price CAGR projection to 6.1 percent for fiscal 2026 through 2031. These financial adjustments accompany the product roadmap changes.
Reports indicate that the iPhone 19 Pro Max will feature 16 GB of DRAM and that the foldable iPhone is expected to start at $2,099. The 14 million unit sales forecast for fiscal 2028 remains an analyst projection. We looked at similar high-end smartphone pricing trends earlier while tracking Apple's hardware cycle.
Source: NotebookCheck
