NVIDIA reduced subscription costs for its GeForce NOW cloud gaming service during a summer sale event. The company lowered annual membership prices by approximately 35 percent across two major tiers. This price adjustment remains available until July 8, 2026.
Limited-time promotional period offers new members and existing subscribers discounted annual billing rates for cloud gaming tiers.
The discount applies to the Performance tier and the Ultimate tier of the GeForce NOW platform. NVIDIA positioned these reductions as part of a limited-time promotional period aimed at attracting new users and encouraging existing subscribers to upgrade their service levels.
The Performance plan now costs 64.99 USD (about $64.99) for an annual subscription, down from its previous rate of 99.99 USD. The Ultimate tier dropped to 129.99 USD (about $130) annually from a prior price point of 199.99 USD.
Eligible buyers include new members who have never subscribed before and current free-tier users looking to upgrade. Existing subscribers who hold one-month plans can switch to annual billing at the discounted rate, while those on active twelve-month Performance subscriptions may move up to the Ultimate tier for less than the standard price difference.
The sale targets specific membership transitions rather than offering blanket discounts across all account types. NVIDIA structured the promotion to reward users who commit to longer billing cycles or upgrade to higher performance tiers during the promotional window.
Source: TweakTown
