DJI captured a record 72.5% share of Japan's video camera market in April 2026 according to BCN Ranking data.
Compact stabilized cameras fuel massive sales growth among creators
The Osmo Pocket 4 alone accounted for roughly 21.5% of all video camera sales within nine days of its late April release.
Overall video camera sales volume in Japan surged 158.1% year-over-year, with total revenue increasing by 135.2% during the same period.
Rival Insta360 held approximately 12.5% market share while compact stabilized cameras drove growth among vloggers and social media creators seeking alternatives to smartphones and large mirrorless setups.
Source: GIZMOCHINA
