Nvidia GeForce RTX 5090 is disappearing in the US market and preventing gamers and content creators from purchasing Nvidia's flagship graphics card. The RTX 5090's disappearance is affecting standalone graphics card retailers and big name prebuilt PC vendors alike. Consumers are either going to have to pay a massive premium or simply wait forever to get their hands on the new graphics card.
Standalone cards and prebuilt systems face severe shortages and massive price hikes
We're following closely along as reports indicate Nvidia may be focusing on AI accelerator chips over their gaming GPUs. It's an important topic to follow as it will affect anyone looking to upgrade their setup with the new high-end hardware this year.
The RTX 5090 has been pulled from the current setups from big PC players like HP and Lenovo, indicating a severe component shortage. The HP Omen Max 45L workstation that has an RTX 5090 is priced at $7,999.99 USD (~$8,000) and is currently out of stock. Lenovo's online store doesn't have a single PC with Nvidia's flagship GPU that can be purchased right now. A model from Dell's Alienware Area-51 also comes in at $10,499.99 USD (~$10,500) pricing, which is the cost of acquiring the scarce component.
If you're looking for a standalone RTX 5090, chances are the cards are either completely out of stock or they're costing a pretty hefty premium over the $1,999.99 USD (~$2,000) launch MSRP. For example, MSI's Suprim card is listed at $5,899.99 USD (~$5,900), which is 195% more expensive than its initial price. Asus TUF Gaming versions can be found at $5,099.99 USD (~$5,100), which is a 155% premium.
Newegg has multiple RTX 5090 listings that are out of stock. Other retailers like B&H and Amazon are showing inflated prices for the few units they have available.
Nvidia GeForce RTX 5090 is disappearing in the US market and preventing gamers and content creators from purchasing Nvidia's flagship graphics card. There's high demand from AI professionals and reports have indicated Nvidia is perhaps focusing on their chips to go into AI accelerators. Nvidia has reportedly denied claims that the RTX 5090 is being discontinued and instead confirmed the card is still being manufactured.
We've been keeping an eye out for GeForce RTX 5090 (check out our earlier coverage on NVIDIA board partners cannot order chips, which caused initial fears over supply). It's going to be scarce and cost a pretty penny until the supply chain can get things sorted out.
RTX 5090 is still nowhere to be found on big retailers and prebuilt vendors in the US. If any are in stock, they are almost double the launch MSRP price. Rumors of discontinuation have been denied by Nvidia, but supply is still limited as AI demand is high. Consumers should expect long waits or a hefty price increase.
Source: NotebookCheck




I was ready to upgrade but $5,900 for an MSI Suprim is absolute robbery. The $1,999 launch price is gone.
They are still making the chips. Nvidia denied the discontinuation rumors. It is just a supply crunch.
Does this shortage hit Europe or is it just the US market right now?
The prebuilt shortages are mainly in the US. I have not seen HP or Lenovo list these configs here yet.
ai demand is eating the whole market 😂