NVIDIA has raised the price of its SHIELD TV Pro by 50 percent to $299.99, a move that significantly impacts buyers looking for a dedicated streaming console. This price hike reflects rising industry-wide component costs, specifically for memory, which are squeezing hardware margins across the sector. The change matters because it alters the value proposition for a device that has remained technically stagnant since its launch.
NVIDIA ends standard model leaving Pro as only option
The hardware inside the SHIELD TV Pro has not changed since it launched in October 2019. It still uses the NVIDIA Tegra X1+ processor, comes with 3GB of RAM, and includes 16GB of storage. By keeping the internal components identical, NVIDIA is asking consumers to pay more for the exact same performance they could have bought for less five years ago.
Specifications
- Processor: Tegra X1+
- RAM: 3GB
- Storage: 16GB
- Launch Price: $199.99
- Current Price: $299.99
This pricing adjustment comes as NVIDIA ends production of the cheaper, standard SHIELD TV model. The discontinuation leaves the SHIELD TV Pro as the only option for consumers who want a dedicated NVIDIA streaming device. The company is effectively forcing buyers into the higher-priced tier by removing the budget alternative from the market.
The new $299.99 price point places the SHIELD TV Pro $50 above the 128GB Apple TV 4K. This positions the device in a more competitive and expensive segment of the streaming market. Buyers who previously considered the SHIELD for its price-to-performance ratio now face a stiffer financial hurdle compared to rival streaming boxes.
NVIDIA is currently listing the SHIELD TV Pro for $299.99 on its own online store in the US. The device remains available for purchase at this new rate, though the value proposition has shifted considerably. Consumers must now decide if the specific features of the SHIELD justify the premium over competitors like the Apple TV 4K.
Source: TweakTown
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