PLAYSTATION 5 Control Resonant PS5 Early Access Frustrates PC and Xbox Gamers GAMES Sonic Producer Fought SEGA to Keep Franchise Alive GAMES GTA 6 November 2026 Release Sparks Unverified NBA Plummet Claim VALVE GTA 6 Release Delayed: Why 10,000-Person Dev Teams Fail GAMES Active Matter 1.0 Launches as Extraction Shooter Turning Heads INTEL GPU-Z 2.71 Adds RTX 50 Hotspot Sensor and PCIe Bandwidth Readouts NVIDIA NVIDIA Game Ready Driver 617.14 Adds Witcher 3 Remastered and Fixes Launch Bugs GEFORCE RTX Micron Halts 2GB GDDR7 Production for RTX 50 GPUs INTEL Yadro Kvadra NAU LP14: 14-inch Ultrabook with Intel Core Ultra 5 GAMES League Classic Adds Aatrox, Caitlyn, Irelia, Karma, Quinn STEAM Hellraiser: Revival Demo Hits 45+ FPS on Steam Deck with Unreal Engine 5 GAMES League of Legends Reveals Live My Life HEARTSTEEL Skins for Six Champions STEAM Humble Bundle’s Almighty God Games Bundle Adds 7 Steam Deck Simulators GAMES Halloween: The Game Update 1.011 Buffs Michael Myers After Downed State

Xbox Expects More Change in Next Few Years Than in Its 25-Year History

Simon Ellis 1 min read

Microsoft's Xbox division is preparing for more change in the next few years than in its entire 25-year history, including a return to green branding, FanFest revival, Game Pass overhaul, and Project Helix.

Xbox Expects More Change in Next Few Years Than in Its 25-Year History
MICROSOFT XBOX

Microsoft expects more change in the next few years than in Xbox's entire 25-year history, according to a senior executive. The company is preparing for a period of significant transformation that will affect its gaming division.

Return to iconic green branding

Xbox is returning to its iconic green branding and reviving the FanFest event. The company is also overhauling services such as Game Pass and Copilot AI. New CEO Asha Sharma is leading the shift, bringing in leaders from Microsoft's CoreAI division. The company is rebranding to XBOX, reducing Game Pass pricing, and potentially returning to exclusive titles.

Microsoft Xbox green branding and FanFest revival announcement
Xbox returns to its iconic green logo and brings back FanFest.

Project Helix is on the horizon for next-generation hardware and software. Xbox is planning a 25th anniversary celebration for 2026.

Guy Richards, director of ID@Xbox, said the company believes there will be more change in the next couple of years than in the 25 years that got them there. He also noted that Xbox has already announced the return of FanFest. Asha Sharma said Xbox is evaluating a range of options for exclusive games.

Source: TweakTown

Related stories