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Xbox Gears of War E-Day Controller Hits $89.99 for September 30 Launch

Owen Carter 2 min read

Xbox reveals the Gears of War: E- Day Limited Edition controller priced at $89.99, shipping September 30 alongside a new Design Lab option.

Xbox Gears of War E-Day Controller Hits $89.99 for September 30 Launch
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Xbox has released a limited edition controller designed for the upcoming Gears of War: E-Day, giving fans a way to match their hardware to the game's apocalyptic setting. This release matters because it offers a themed peripheral that mirrors the game's visual style, allowing players to engage with the franchise's lore through physical design choices. The controller ships alongside a new custom design option in the Xbox Design Lab store, expanding how buyers can personalize their gaming gear.

Themed peripheral matches game's apocalyptic aesthetic and launches alongside custom Design Lab options

The Gears of War: E-Day Limited Edition Xbox Wireless Controller features a design inspired by the game's central conflict. Xbox describes the aesthetic as 3D molded, laser-etched details of cracked asphalt with red, glowing cracks created by an erupting E-hole. This visual theme exposes the iconic Crimson Omen beneath the surface, reflecting the destruction left in the wake of Emergence Day. The controller includes blacked-out ABXY buttons punctuated by a transparent red X button, matching red triggers, and a transparent D-pad.

  • Design: 3D molded, laser-etched details of cracked asphalt with red, glowing cracks; blacked-out ABXY buttons; transparent red X button; matching red triggers; transparent D-pad; dark silver metallic COG tag; textured grips
  • Price: $89.99 / £84.99
  • Release Date: September 30
  • Design Lab Option: New Gears of War: E-Day design by Luke Preece (crossed Chainsaw Lancers, enemy skulls)

Buyers can purchase the limited edition controller for $89.99 in the US or £84.99 in the UK. The device goes on sale globally on September 30, the same day Xbox adds a new Gears of War: E-Day design to the Xbox Design Lab store. This Design Lab option, created by UK illustrator Luke Preece, features a top case design with two crossed Chainsaw Lancers surrounded by enemy skulls. Fans can further customize this design with upgrades such as metallic triggers and D-pads, rubberized side and back grips, and personalized engraving.

The controller release precedes the launch of Gears of War: E-Day on October 6. We touched on Xbox Storm King Controller Leak in our earlier Xbox coverage. This limited edition hardware provides a concrete physical link to the game's narrative before the software arrives. The specific design elements, from the glowing cracks to the crimson accents, are confirmed by Xbox's official description.

Source: Xbox officially, VideoGameChronicles

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