Large murals of two popular characters from the racing game Umamusume: Pretty Derby have appeared in Mexico City. The artwork celebrates the franchise's growing regional popularity among local fans.
Large-scale street art celebrates the growing regional popularity of the racing game franchise.
The developer behind the game combines horse racing simulation with idol performance mechanics in its mobile and console release. In the game, players raise anthropomorphic horse characters called umamusume that coexist with human residents.
The murals feature El Condor Pasa and Tokai Teio in their signature racing uniforms. Artists painted large-scale murals of the characters on building exteriors spanning several city blocks.
This promotional effort demonstrates the title's growing appeal beyond Japan through regional marketing initiatives. The franchise's international presence is expanding through targeted regional promotional campaigns.
Source: DEXERTO
