Ubisoft has decided to keep selling boxed copies of its games, even as Sony prepares to drop physical discs entirely by 2028. This choice matters because many console players still buy physical media, and Ubisoft plans to keep those options open for the foreseeable future. The publisher will not follow Sony's lead into a fully digital future, ensuring that disc-based purchases remain available for major titles.
Publisher maintains boxed sales for major titles like Assassin's Creed
Ubisoft CFO Frédérick Duguet made this decision clear during a recent meeting with investors. He stated that the company is not going to fully switch to digital sales and will keep discs. This confirms that Ubisoft intends to maintain a hybrid distribution model rather than abandoning physical retail channels.
The company will evaluate physical releases on a per-project basis, considering game features, audience, and target platforms. Major releases like Assassin's Creed generate up to 50% of sales in boxed versions in key countries. Ubisoft considers abandoning physical media too risky given the high costs of AAA game development.
Ubisoft will continue to release physical editions of games, despite Sony's plans to gradually abandon discs by 2028. This strategy ensures that physical copies remain an option for consumers who prefer them. The publisher's commitment to discs highlights the continued importance of physical retail in the gaming market.
Source: IXBT
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