Sony recently gave the PS5 a new interface update, which brought the new Hardware tab to the PS Store. This changes the way users browse hardware and accessories. This is important because it takes the last stage of the purchase process off the console.
New interface allows browsing but requires mobile checkout
That means users need to go between devices to complete the purchase. For users who want to do all their shopping right from their TV, now they'll have to reach for their smartphone to complete purchases of hardware.
The update introduces a specific place to find hardware in the PS Store on the PlayStation 5. Now you can just scroll through different PlayStation consoles and different accessories right from the existing PS Store interface. It adds hardware browsing to the same store that houses all your games and software.
Instead of a standard purchase button, the interface shows QR codes for the different products. No cart or payment processing on the console hardware. The QR codes take away any real ability to purchase anything in a native store tab.
When you scan the QR code that's on display, the phone will take you to the PlayStation Direct store (mobile version). The outside site is where you will complete your purchase and shipping of the hardware that you're interested in. It just makes the console a place to browse and not a place to buy physical goods.
The update to the PS5 brings the store in line with Sony's direct to consumer sales. Now you can explore hardware options in your gaming world. But to actually make a purchase you'll need to use your mobile devices.
It makes for an easier browsing experience. But it separates the final sales process.
Source: IXBT
this is just lazy ux
It strips local commerce from the kernel space and delegates to a web view. You are right that it feels lazy but it is probably a deliberate friction point to drive direct sales.