Microsoft is rethinking how it sells its next Xbox console. The company faces rising costs for memory and storage that threaten to push prices beyond what most buyers will pay.
Microsoft plans to keep the hardware affordable by exploring new business models instead of relying on premium pricing alone.
The upcoming system, known internally as Project Helix, will run both Xbox and PC games. Microsoft plans to keep the hardware affordable by exploring new business models instead of relying on premium pricing alone.
Asha Sharma, who leads Xbox, described the current situation as a hardware crisis for the entire industry. She said the company wants to maintain leading-edge performance while finding ways to lower costs through techniques like storage compression and flexible consumer offerings.
Sharma did not detail the exact business models or pricing strategies that could make Project Helix more affordable. Microsoft has not detailed the exact business models or pricing strategies that would make Project Helix more affordable.
This shift comes as Microsoft prepares to launch its next generation of gaming hardware. This emphasis on keeping costs down represents a shift in strategy compared to past consoles that focused primarily on high performance regardless of expense.
Source: VideoGameChronicles
