KTC, a major manufacturer of mini LED monitors, is raising prices on its display lineup. This shift matters because the company can no longer absorb rising component costs. Buyers should consider purchasing current inventory before the adjustments take effect. The move signals broader pressure on hardware margins across the industry.
OEM advises customers to buy before DRAM and NAND costs push prices higher
KTC holds a 17 percent global market share in the mini LED monitor segment as of 2022. The company operates as a significant original equipment manufacturer for the PC display market. This announcement affects the specific segment of high-brightness, high-contrast panels that KTC specializes in. The price hike applies to their existing range of monitors rather than a new product launch.
The primary drivers for the price increase are rising costs for DRAM and NAND chips. These memory chips are critical for handling the processing and buffering of high-resolution display data. KTC stated that it can no longer absorb these internal costs and must pass them on to customers. The company advised customers to purchase monitors before the price adjustments take effect.
The price hike is not an isolated event for KTC. Other original equipment manufacturers are expected to follow suit due to ongoing supply chain shortages. This trend suggests that component scarcity will continue to impact retail pricing for PC peripherals. The market will likely see similar adjustments across the mini LED category in the near future.
Source: NotebookCheck
Discussion
0 comments