Grand Theft Auto VI launch approaches and the hype machine is making money before the game even hits store shelves. GTA VI pre-orders are not playing games and people are investing huge amounts of money upfront. Even the pre-order revenue is projected to be close to $600 million.

Pre-order revenue exceeds marketing budget as PS5 captures majority of sales
The huge amount of money people are investing early on proves that there's going to be a huge demand for the game on the big consoles. The bar is set high for the launch in November 2026.
So, the launch date for Grand Theft Auto VI is November 19th 2026. This game is coming out for PlayStation 5 and Xbox Series X|S consoles.
Based on predictions from market analysts, we're looking at potential sales of 25 million copies within the first 24 hours. Analysts are giving us numbers that show high demand right from the start. This could potentially be a record-breaking launch for sales in the industry.
The pre-order numbers show that the PS5 is clearly the preferred platform for early adopters. Out of the 6 million pre-orders, a staggering 74% of them (4.51 million copies) were for the PS5. Meanwhile, 26% (1.57 million copies) were for the Xbox Series X|S.
Here's the breakdown of sales: the bulk of the pre-orders were made for the PlayStation 5 platform.
Judging by the financial data, the pre-order revenue blows the projected $150 million marketing budget for this game out of the water. The Ultimate Edition ($100) was the most popular way for people to make their purchase.
According to the analysts, they expect the total sales to be as high as 85 million units within two months after the release date.
With the launch date set for November 19th 2026, we now have a specific date for when it'll go global.
The pre-order numbers and predictions from the analysts tell us that this is going to be a big deal. The pre-order revenue and the preference for certain platforms show just how high the expectations are for the game's performance in the market.
Source: Analysts, IXBT




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