Sony’s PlayStation is initiating a big marketing push for Until Dawn 2. It’s clear the studio is going all out with this one.
PlayStation markets the PS5 horror sequel for mature audiences
And this is important because the game has the highest adult rating here in Singapore. Essentially, warning us that the game is ultra-graphic. They are making a big deal out of the fact that Until Dawn 2 is all about ultra-violent. It's a departure from what we’ve seen in the past.
It’s Until Dawn 2. Coming to PS5 on January 28, 2027. From Firesprite.
We’re talking about internet bloggers, ghost hunters. Going to a deserted, tropical island to make a TV show. This forms the base for a game that’s highly cinematic in nature. And focuses on player autonomy in a horror game setting.
You get the usual butterfly effect decision system, just like in the first one. It’s all about the decisions you make. And how they affect the cast and overall story.
Survival. Decisions directly affecting the story. The butterfly effect decision system promises a different experience every time, according to the devs.
Just looking at content warnings for the game, it’s pretty gruesome stuff. Decapitations, Dismemberments, extreme gore are major elements for an adult rating. This violence is an important aspect of the game and is being marketed that way.
Last time we had an Until Dawn 2 update was here. And we had similar conversations about extreme content. Story implications.
So with the big marketing push. And a high adult rating. It’s clear PlayStation intends this to be for a mature audience.
A much more dark and intense experience compared to the previous one. We have January 28th as the new date for this PS5 exclusive.
Source: IXBT
Singapore rating means extreme gore. This is not for kids. PlayStation is marketing the violence directly.
dekapitations and dismemberment? yeah that sounds like a lot of blood 💀