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Apple cuts iPhone 18 Pro orders by 20 percent as memory costs surge 400 percent

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Apple cuts iPhone 18 Pro orders by 20 percent as memory costs surge 400 percent, driving prices up 150 euros for Pro and Pro Max models.

Apple cuts iPhone 18 Pro orders by 20 percent as memory costs surge 400 percent
PHONES

Apple has reduced component orders for the iPhone 18 Pro and Pro Max by 15 to 20 percent, a move that signals a shift in production strategy for the upcoming devices. This adjustment matters because it directly affects the supply chain and may influence the final pricing and availability for consumers who plan to buy the new flagships. Buyers should expect a tighter supply window and potentially higher costs as Apple navigates these changes.

Apple slashes iPhone 18 Pro production by 20 percent as memory costs surge 400 percent

The production cuts target the Pro and Pro Max models, which Apple unveiled in September. Standard iPhone models are scheduled to arrive in spring, creating a staggered launch schedule that separates the high-end devices from the rest of the lineup. This timing strategy appears to be a key factor in the current order reductions.

Memory chip costs have surged by approximately 400 percent, driving price increases of around 150 euros per model. These rising component costs are a primary reason for the adjusted production volumes, as Apple balances high expenses with softer demand in the second half of the year. The financial pressure from memory chips is reshaping the cost structure for these premium devices.

Amazon in Germany is currently selling both the iPhone 18 Pro and Pro Max directly, offering immediate availability for customers. The 256 GB iPhone 18 Pro is listed at 1450 EUR (around $1,625), while the Pro Max costs around 1600 EUR (around $1,793). These prices reflect the increased component costs and the current market positioning of the devices.

When we covered the last iPhone 18 Pro update, several of the same balance and stability themes came up. The current production adjustments continue to highlight the volatility in the smartphone supply chain and the impact of component pricing on final product availability.

Apple is managing a complex launch schedule with higher costs and adjusted order volumes for the iPhone 18 Pro and Pro Max. Consumers can purchase these models now in Germany, but the production cuts suggest a more controlled rollout for the broader market.

Source: NotebookCheck

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