WWE 2K26 is getting an unexpected new playable character: Take-Two CEO Strauss Zelnick. The executive will appear with his own custom entrance, according to a report from SmackDown Hotel.
CEO gets unique entrance animation
The game, developed by Visual Concepts and published by 2K Sports, is the latest entry in the long-running wrestling franchise. Adding a real-world corporate figure as a playable character is an unusual move for the series.
Zelnick's inclusion is not just a simple model swap. He has a unique entrance animation, which suggests the developers put effort into making him feel like a proper character rather than a generic placeholder.
No other details about Zelnick's moveset or attributes have been shared. It is unclear whether he will be available in all game modes or limited to specific ones.
Take-Two has not officially commented on the addition. The information comes from SmackDown Hotel, a site that covers WWE games, so it should be treated as a rumor until confirmed.
WWE 2K26 continues the series' tradition of including celebrity cameos. Previous games have featured stars like John Cena and The Rock, but a CEO is a first for the franchise.
Source: DEXERTO
