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Sony Xperia 1 VIII AI Camera Assistant Backfires, Sparks Viral Meme Trend

Owen Carter 1 min read

Sony's Xperia 1 VIII AI Camera Assistant marketing campaign backfired with overexposed sample photos, sparking a viral meme trend. Sony clarified the AI suggests settings, not edits photos.

Sony Xperia 1 VIII AI Camera Assistant Backfires, Sparks Viral Meme Trend
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Sony's marketing campaign for the Xperia 1 VIII's AI Camera Assistant feature has backfired, with overexposed sample photos sparking ridicule on social media. Users created memes sarcastically thanking Sony for the feature.

Sony clarifies AI feature after backlash

The AI Camera Assistant is designed to suggest camera settings, not edit photos after shooting. Sony clarified that the feature proposes four settings in different creative directions based on the scene and subject, and users can choose any option or use their own settings.

Sony Xperia 1 VIII AI Camera Assistant suggests four settings
The AI Camera Assistant offers four creative settings based on scene analysis.

Sony has released an official statement explaining the feature in more detail following the backlash. The company emphasized that the AI does not edit photos after shooting, but rather suggests settings.

The controversy has turned the Xperia 1 VIII into a meme, with the viral social media trend roasting Sony's marketing misstep. The company has not confirmed any further details about the feature's availability or future updates.

Social media memes roasting Sony Xperia 1 VIII marketing
Viral memes mock Sony's overexposed sample photos.

Source: NotebookCheck

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