Sony faces new allegations that it deployed social media bots to defend its decision to stop producing physical game discs by 2028. This claim matters because it suggests the company may be actively manipulating public discourse rather than letting consumer feedback shape its strategy. YouTuber Moore's Law Is Dead, a known industry insider, presented behavioral evidence linking these accounts to Sony's digital-only shift.
Insider alleges automated accounts defended Sony's digital-only shift
The investigation focused on suspicious accounts that appeared to automatically defend Sony's digital strategy. Moore's Law Is Dead analyzed three specific profiles that exhibited identical behavioral patterns. These accounts remained inactive for long periods before suddenly posting formal, business-like praise for Sony's decisions. The profiles also used AI-generated images and interacted with accounts that had since been deleted.
Specific examples of this coordinated activity include accounts praising the shutdown of the PS3 and PS Vita digital stores. Another account celebrated Rockstar Games and GTA 6 after remaining silent for six years. These sudden bursts of support for controversial corporate moves align with the narrative Sony is promoting regarding the end of physical media. The timing and content of these posts suggest a coordinated effort to counter negative reactions.
Sony has not publicly commented on these allegations. Moore's Law Is Dead explicitly stated that the evidence is not definitive proof of Sony's direct involvement. He noted that he cannot confirm whether PlayStation hired or operated the accounts, leaving open the possibility of third-party involvement. The situation remains unconfirmed as Sony maintains its silence on the matter.
Source: TweakTown
