Shift Up released an AI-generated music video for the song 'Wanna be in Love' on their official YouTube channel, sparking immediate skepticism among the gaming community. The clip features the protagonist Evie as a K-Pop star in a setting that resembles the upcoming title Stellar Blade: Blood Rain. The marketing effort highlights a controversial industry trend of using AI-generated assets in game promotion, which frequently divides player communities. Fans reacted with disbelief, with many commenting 'Are we deadass?' and calling the content 'AI slop' under the video.
Fans criticize AI-generated teaser for Stellar Blade: Blood Rain
The video serves as a visual teaser for Stellar Blade: Blood Rain, a project currently in development by Shift Up. The video depicts the protagonist Evie in a stylized K-Pop performance setting, contrasting with the game's usual action-oriented environments. The release includes a standard YouTube disclaimer noting that sounds or visuals were altered or fully generated by AI. Although the video included a disclaimer about AI generation, it failed to significantly reduce criticism regarding the use of artificial intelligence in official marketing.
A significant point of confusion in the video involves a K-Pop Demon Hunters keychain that appears prominently. The source material indicates that this series is not associated with Stellar Blade or Shift Up, suggesting the inclusion may be an AI hallucination or an error in the generation process. The inclusion of unrelated elements underscores the potential risks associated with using automated tools for accurate brand representation. The appearance of unrelated intellectual property in the official post has raised questions about the quality control processes behind the video.
Stellar Blade: Blood Rain does not have a confirmed release date at this time. The original Stellar Blade is scheduled to launch on the Nintendo Switch 2 later in 2026. We've been tracking Stellar BladeBlood Rain closely — see our earlier coverage on Stellar Blade. The developer is currently addressing community reactions to the AI video while the game remains in development. Players continue to await concrete information regarding the game's features and release date.
The developer has not provided further clarification on the video's production or the game's timeline. The immediate aftermath of the release shows a community divided between curiosity and frustration over the AI involvement. Shift Up must now address the backlash while continuing to build anticipation for the upcoming title. The lack of a release date means the AI video stands as the primary recent update for fans.
Source: VideoGameChronicles
