Buyers looking for NVIDIA GeForce RTX 50 Series graphics cards are facing a sudden and steep rise in costs. The US market has seen median prices jump significantly between June and August 2026, with the RTX 5060 Ti 16GB leading the charge. This surge directly impacts anyone planning to upgrade their PC gaming rig or workstation in the near future.
Memory shortage drives 39% price jump for NVIDIA RTX 5060 Ti 16GB
The most affected model is the GeForce RTX 5060 Ti 16GB, which has seen its median price increase by 39 percent. Newegg listings show the card now sits at $804.99 USD, a sharp departure from its June 2026 median of $569.99 USD. This specific model represents the most dramatic price shift among the mid-range options in the current lineup.
Spec comparison
| Spec | RTX 5060 Ti 16GB | RTX 5070 | RTX 5060 |
|---|---|---|---|
| June 2026 Median Price | $569.99 USD | $659.99 USD | $369.99 USD |
| August 2026 Median Price | $804.99 USD | $899.99 USD | $469.99 USD |
| Price Increase | 39% | 36% | 27% |
The price spike is not isolated to a single card but affects the broader RTX 50 Series. The GeForce RTX 5070 has also seen a large 36 percent median price increase, moving from $659.99 USD to $899.99 USD. Meanwhile, the entry-level GeForce RTX 5060 has risen by 27 percent, climbing from $369.99 USD to $469.99 USD.
Market analysis attributes these hikes to a broader memory crisis that is driving up the cost of GPU bundles. This supply chain pressure is expected to influence the entire market, including competing products. AMD Radeon RX 9000 Series cards currently offer better value, though their prices are also projected to rise as the crisis continues.
We looked at RTX Spark mini PC earlier while tracking NVIDIA launches. The data from Newegg confirms that the price increases are already reflected in online retail listings. Buyers should expect these elevated prices to persist as the memory shortage continues to impact component availability.
Source: TweakTown
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