Nintendo is rebranding its official digital storefront. The company announced that the My Nintendo Store will change its name to the Nintendo Store. This change takes effect on Wednesday, May 27, 2026.
Loyalty program remains separate from storefront rebranding
The rebranding applies to the store's identity and branding. Nintendo confirmed that the service and products will remain unchanged. Customers will continue to access the same items and features under the new name.
Nintendo accounts in Japan and the UK have confirmed the name change. The Nintendo of America office had not issued a confirmation at the time of the initial report. The US office was expected to confirm the details during its business hours.
The My Nintendo loyalty program remains separate from this change. The loyalty program itself is not being renamed or restructured. The store rebranding is a cosmetic update to the storefront name.
Nintendo of America has not yet publicly confirmed the launch window for the US region. The global rollout appears coordinated, but regional confirmation status varies.
Source: VideoGameChronicles
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