An alleged advertisement for Modern Warfare 4 highlights a specific detail that matters to console players: the game will not be available on Xbox Game Pass at launch. This marketing angle targets buyers who might expect immediate access to the title through Microsoft's subscription service. The ad promotes the annual tradition of offering the campaign early to pre-order customers instead.
Alleged advert promotes early campaign access instead of subscription inclusion
Activision Blizzard is the vendor behind Modern Warfare 4, a major entry in the Call of Duty franchise. The alleged advert uses the absence from Game Pass as a selling point to emphasize the value of purchasing the game separately. This approach aligns with the publisher's strategy to drive direct sales rather than relying on subscription inclusion.
Microsoft announced earlier this year that new Call of Duty titles will not enter Game Pass until at least a year after their release. This policy decision follows a Bloomberg report stating that Xbox lost over $300 million in sales last year due to Game Pass users playing Call of Duty titles. The financial impact of subscription access on direct game sales appears to be the primary driver for this change.
The alleged advertisement focuses on the pre-order bonus structure rather than technical specifications or performance metrics. It confirms that the campaign mode will be available to those who purchase the game before launch. This detail remains unconfirmed as the source describes the material as an alleged advert, but the policy regarding Game Pass is a stated corporate decision.
Source: VideoGameChronicles
