JSAUX is launching a dedicated gaming controller brand called Voidjoy, which marks a strategic shift for the accessory maker. The announcement introduces a new third-party peripheral option for handheld gamers amid an expanding portable gaming market. JSAUX is using this launch to demonstrate its focus on dedicated controllers instead of general accessories like cables and docks.
JSAUX expands into dedicated peripherals with a new sub-brand
Voidjoy will operate as a distinct sub-brand under the JSAUX umbrella. The brand covers three specific categories: portable controllers, traditional controllers, and controller accessories. Portable controllers are intended for handheld devices, whereas traditional controllers are designed for standard console or PC setups. The company plans to include customization options for the traditional models to differentiate them from standard offerings.
JSAUX will reveal the first details of these products at IFA in Germany. The event runs from September 4 to September 8, 2024. Event attendees will have the opportunity to view the initial hardware designs for the new product line. The company has not released specific technical specifications or images for the controllers yet. It will be necessary to wait for the event to evaluate how the portable models compare to existing options.
There are no confirmed release dates or pricing information available at this time. JSAUX stated that a specific launch window is still to be determined. Potential buyers will likely need to wait until after the IFA event for more concrete details about the controllers. The brand is currently in the announcement phase with no immediate availability.
Source: JSAUX, SteamDeckHQ
