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Atari CEO Wade Rosen Aims to Make Atari the Best Retro Brand

Simon Ellis 0 comments 1 min read

Atari CEO Wade Rosen wants the company to become the best retro brand. Bubsy 4D, developed by Fabraz, launches on Steam May 22. Rosen emphasizes de-risking projects through partnerships.

Atari CEO Wade Rosen Aims to Make Atari the Best Retro Brand
RETRO

Atari CEO Wade Rosen wants the company to become the best retro brand. In a recent interview, he outlined a strategy focused on quality and partnerships. The next step in that plan is Bubsy 4D, a new game developed by Fabraz.

Bubsy 4D launches on Steam May 22

Bubsy 4D is a platformer that aims to deliver a good experience with the long-dormant character. Rosen emphasized de-risking projects by partnering with proven teams. Fabraz is the studio behind the game.

Bubsy 4D will release on on May 22. The game is available globally on that date.

Rosen said the goal is not to sell the company but to revitalize Atari. He compared the ambition to 's lasting impact on the industry. "My life is better because Nintendo is in the world," he stated. The company is focusing on retro gaming and working with experienced developers to ensure quality.

Source: Insider Gaming

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