Apple’s planned entry into the foldable smartphone market is set to reshape global shipment forecasts for 2026. Industry analysts at Counterpoint Research project that this move will drive a 21% year-over-year growth in the segment. Buyers and investors should watch this closely, as Apple’s debut is the primary catalyst for the entire market's expansion.
Counterpoint Research projects Apple's debut will reshape the competitive landscape
The report focuses on the competitive landscape between Apple and Samsung, the current market leader. Samsung is preparing its Galaxy Z8 lineup, including the Flip and Fold models, to defend its position. These devices will face direct competition from Apple’s anticipated first-generation foldable entry.
Counterpoint Research forecasts that Apple will capture 25% of the foldable market in its first year. This figure is based on analyst expectations rather than confirmed sales data. Samsung is projected to retain the top spot but will see its share drop to 32% in 2026, down from 40% in 2025.
Other manufacturers are also expected to hold significant portions of the market. Huawei is projected to hold 24% market share, while Motorola is expected to take 8%. Honor is forecast to capture 3% of the global foldable segment.
The market dynamics will shift significantly as Apple introduces its hardware. Samsung’s Galaxy Z8 Flip and Fold will be the primary countermeasures to Apple’s entry. The 2026 forecast highlights a crowded field with Apple, Samsung, and Huawei leading the charge.
Source: NotebookCheck
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