Asus plans to adjust PC product prices in the third quarter, but the increases will remain modest. Buyers should expect costs to rise by only single digits rather than facing steep hikes. This limited adjustment reflects a market where component costs have recently stabilized. The change matters for consumers planning upgrades or new builds in the coming months.
Memory and storage cost declines keep increases modest
The pricing guidance comes from Liao Yi-hsiang, the general manager of Asus Systems. He outlined the company's strategy for the upcoming quarter based on current supply chain conditions. Asus positions these adjustments within the broader context of consumer acceptance and market tolerance. The company aims to balance operational costs with what buyers are willing to pay.
Memory and hard drive prices have fallen back recently, which influences the final retail costs. These component declines allow Asus to limit price increases to a manageable range. The company notes that larger hikes would exceed what the market can tolerate. This factor keeps the projected increase within the single-digit percentage range.
Asus cites consumer acceptance as a key constraint on how much prices can rise. The company acknowledges that excessive increases would hurt sales volume. This approach suggests a focus on maintaining market share during the quarter. The statement originates from the Taiwanese market but indicates broader global trends.
Asus confirms that PC product prices will see slight adjustments in the third quarter. The increases are expected to stay within single-digit percentages. Component cost reductions for memory and storage support this limited rise. The company prioritizes market tolerance over maximizing price hikes.
Source: PCGAMESN
