Anker CEO Meng Yang predicts that power banks will become obsolete within a few years. He compares the product category to MP3 players and cassette players, noting that consumer electronics cycles typically span about ten years from initial adoption to obsolescence. The executive commentary signals a strategic shift for the company away from its traditional portable charger lineup.
CEO compares portable chargers to obsolete MP3 players amid strategic shift
Anker plans to reduce its power bank model count significantly. The company reportedly told shareholders that maintaining quality across one hundred different models is unrealistic. This move addresses previous quality control challenges stemming from an overly aggressive product portfolio in 2024.
The financial context highlights the scale of Anker's charging business. Public data shows the company generated 15.402 billion yuan from charging and energy storage products in 2025. This segment accounted for half of the firm's total revenue during that period.
Anker is expanding its focus beyond traditional power banks. The strategy now includes a wider range of charging accessories and smart devices. This diversification aims to sustain growth as portable charger demand potentially declines.
Meng Yang suggested that power banks could even die in a few years based on historical tech cycles. Anker reported 30.514 billion yuan in total revenue for 2025. The company also posted 7.608 billion yuan in first quarter revenue, though these figures may reflect estimates or projections depending on the reporting timeline.
Source: GIZMOCHINA
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