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Only on PS5 Branding Returns as Sony May Keep Exclusives Off PC

Daniel Cross 2 min read

Sony may stop porting some PlayStation 5 exclusives to PC, with new 'Only on PS5' branding spotted. Bloomberg reports a strategy shift communicated by Herman Hulst.

Only on PS5 Branding Returns as Sony May Keep Exclusives Off PC
GAMES

Sony may be pulling back on PC ports for its biggest single-player games. New 'Only on PS5' branding has appeared on marketing materials, signaling a shift in strategy. The change could mean titles like Ghost of Yotei, Saros, and Marvel's Wolverine stay console-exclusive.

Bloomberg reports internal strategy change.

The PlayStation 5 is at the center of this rumor. Bloomberg's Jason Schreier reports that Sony's Herman Hulst communicated a strategy change internally. Multiplayer live-service games will still launch on PC, but single-player exclusives may not.

The 'Only on PS5' label is a throwback to earlier branding. Sony removed similar marks from Ghost of Tsushima and Horizon Zero Dawn before those games hit PC. The reappearance suggests a reversal of the company's recent PC push.

State of Play event may reveal more.

Sony has not made a definitive statement. Further signs are expected at the State of Play event on June 2. Until then, the reports remain unconfirmed.

If the strategy holds, PC gamers lose access to some of Sony's most anticipated titles. The move would also strengthen the PS5's value proposition for console buyers. It is a bet on hardware exclusivity in a market where porting has been profitable.

The rumor comes from Bloomberg and other sources. Schreier's reporting is based on insider knowledge. The 'Only on PS5' sightings add weight to the claim.

Source: NotebookCheck