Take-Two Interactive and Rockstar Games are preparing a major marketing push for Grand Theft Auto VI. CEO Strauss Zelnick confirmed the campaign during an investor call on May 21.
Publisher plans to shift advertising spend toward streamers and YouTube platforms instead of traditional network television broadcasts
The company plans to shift its advertising strategy away from traditional network television. Zelnick noted that modern audiences now spend their attention on platforms like streamers and YouTube instead of broadcast TV.
Grand Theft Auto VI remains scheduled for a global release on November 19. The publisher has not yet announced the launch date for the third trailer or the start of pre-orders.
Fans can expect a broad-based marketing campaign that reflects current audience habits. Take-Two Interactive will invest in these channels to match the scale and reach of the intellectual property.
Source: Take, DEXERTO
