Sega is drawing a hard line on artificial intelligence in game development, confirming that human creativity will remain the primary driver of its titles. This policy shift matters because it clarifies how much automation players can expect in upcoming releases like Crazy Taxi: World Tour. The company uses AI for efficiency but explicitly rejects it for core creative decisions.
Sega executive confirms human-led design for Crazy Taxi
Sega executive Tsuyoshi Saito stated that the studio will not entrust the creative aspects of its intellectual properties to AI systems. The company has already integrated AI into the development pipeline for Crazy Taxi: World Tour, specifically for generating background objects. This limited application demonstrates a cautious approach to generative tools in production.
The company established a Generative AI Committee to draft internal guidelines and run compliance checks for platforms with strict AI disclosure rules. This structure ensures that any AI usage aligns with emerging regulatory requirements. Sega previously expressed strong resistance to using AI for character creation during a November 2025 investor Q&A.
Sega uses AI to improve efficiency in publishing, corporate departments, and for generating initial business ideas. However, the company remains very cautious about applying these tools directly to the game development process. This distinction separates administrative support from the artistic vision of the games themselves.
Our editorial desk notes that this policy reinforces Sega's commitment to human-led design despite the industry trend toward automation. The company continues to reveal titles like Crazy Taxi: World Tour for PS5 and PC while maintaining this specific stance on AI. Players can expect traditional creative direction rather than fully AI-generated content in future releases.
Source: NotebookCheck
Discussion
0 comments