Sony Pictures Entertainment has created a new division called Crunchyroll Storyworks to handle anime and live-action adaptations. This move signals a strategic shift toward two-way adaptation, meaning global stories will become anime and anime will become live-action films. Readers interested in anime production or adaptation trends should note that this unites key industry players under one roof.
Sony unites Crunchyroll, Aniplex, and Sony Pictures under new division
The new division brings together specialists from Crunchyroll, Aniplex, and Sony Pictures. Toru Yokibe has been appointed as the head of this new unit. This structure aims to streamline the process of adapting intellectual property across different media formats.
Projects developed by Storyworks will be submitted to HAYATE for production. HAYATE is a joint company formed by Crunchyroll and Aniplex. This partnership ensures that the creative and production sides of the adaptation process are closely aligned.
Ravi Ahuja, Head of Sony Pictures Entertainment, stated that the purpose of Storyworks is to protect and amplify what makes anime special. He emphasized keeping the author’s vision at the center of these adaptations. The specific works that will be adapted first have not been disclosed.
Source: IXBT
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