AMD raises Radeon RX 9070 price by $104 in China as component costs climb

AMD raises the price of the Radeon RX 9070 by $104 in China to $939. See how other Radeon GPUs like the RX 9060 XT and RX 9070 XT are affected by rising component costs.

Buyers in China face higher costs for AMD graphics cards this quarter as the company adjusts suggested e-tail prices to match rising component expenses. These changes hit the mid-range segment hard, with the new Radeon RX 9070 seeing a significant jump that pushes it closer to the flagship tier. This price shift means consumers looking for value in the sub-$1,000 bracket will need to budget more or wait for market competition to stabilize.

AMD adjusts Q4 suggested e-tail prices for Radeon RX 9070 and other GPUs in China

The price adjustments target several key models in AMD's current lineup, including the newly introduced Radeon RX 9070 and the popular RX 9070 XT. AMD also updated pricing for the RX 9060 XT 16GB and the RX 9070 GRE, signaling a broad strategy to protect margins across its product stack. The older RX 6500 XT remains an exception, keeping its previous price point despite the general inflation in the sector.

Spec comparison

Spec	Radeon RX 9070	Radeon RX 9070 XT	Radeon RX 9060 XT 16GB
Q4 SEP (China)	¥6,299 (around $939)	¥6,999 (around $1,044)	¥4,899 (around $731)
Price Change	+¥700	Unchanged	+¥600

The Radeon RX 9070 now carries a suggested e-tail price of ¥6,299 CNY (around $939), marking a ¥700 increase from its initial launch. The RX 9060 XT 16GB climbs ¥600 to ¥4,899 CNY (around $731), while the RX 9070 GRE moves up ¥400 to ¥4,999 CNY (around $746). These hikes reflect AMD's report that GPU and GDDR6 memory bundles have become roughly 10 percent more expensive to produce.

In contrast to the increases, the Radeon RX 9070 XT stays unchanged at ¥6,999 CNY (around $1,044), and the entry-level RX 6500 XT remains at ¥1,599 CNY (around $238). AMD has informed partners about these adjustments for the Chinese market, though the company has not issued a public confirmation of the new rates. It remains unclear when or if similar price increases will apply to international markets outside of China.

These pricing updates reflect a direct response to rising manufacturing and memory costs rather than a change in product performance. Buyers in China should expect these new suggested prices to take effect in the fourth quarter. The lack of international confirmation suggests these changes may be region-specific for now.

Source: TweakTown