GTA Online has survived for 13 years despite being an afterthought during its initial development. Former Rockstar designer Matt Freedman revealed that the team feared the mode would fail because it launched with only four hours of content and suffered from network instability. This history matters to players because it highlights how a feature considered disposable became the backbone of Rockstar's business for over a decade. The upcoming release of GTA 6 will test whether this long-running model can sustain itself in a shifting market.
Former Rockstar designer Matt Freedman reveals early failure fears
Matt Freedman, who worked on GTA V, Red Dead Redemption 2, and Max Payne 3, shared these insights in an interview with Eldorado.gg. He described the internal mindset at Rockstar when they were building the online component for the fifth Grand Theft Auto title. The team did not expect the mode to succeed or last beyond the initial launch period. Freedman said, "When we were working on GTA Online, it was an afterthought. And we were all positive it was going to fail."
The original GTA Online launch offered a limited experience that developers thought was insufficient for long-term engagement. Network issues further complicated the player experience at release, reinforcing the fear that the mode would not hold attention. Despite these early hurdles, the game has remained active and popular for 13 years. This longevity stands in contrast to the initial expectations of the development team at Rockstar Games.
GTA 6 is expected to launch in just over two months, with its online mode following shortly after. Freedman noted that the games-as-a-service model was booming when development on GTA 6 Online began. He warned that the model is now crashing by the time of the game's release. This shift in the industry landscape presents a new challenge for Rockstar as they prepare to launch their next major title.
We looked at GTA 6’s Lucia Found in GTA Online Casino Easter Egg earlier while tracking Rockstar's recent updates. The confirmed launch window for GTA 6 provides a concrete timeline for when the industry will see if the crashing services model can still support a massive multiplayer release. Players will see if the lessons from GTA Online's survival apply to the next generation of live-service games.
Source: NotebookCheck
