Fire-Boltt is entering the smartphone market with two new budget devices, the Boltt Ace and Boltt Evo, launching in India on August 25. This launch marks Fire-Boltt's entry into the smartphone market, expanding from its previous focus on wearable devices to offer affordable hardware. The Boltt Ace and Evo target budget-conscious consumers by offering stock Android devices in the mid-range price segment.
Budget smartphones arrive in India with stock Android and flat frames
The Boltt Ace and Boltt Evo share a unified industrial design language that prioritizes a slim profile. Both smartphones measure 7.95mm in thickness and feature flat-edged frames that give them a modern, angular appearance. The devices will run close to stock Android, ensuring a clean user experience without the bloatware that often slows down budget phones. Fire-Boltt plans to manufacture these units in India, aligning with local production initiatives.
The two models distinguish themselves through their rear camera modules. The Boltt Ace utilizes a large rectangular camera block featuring four round cutouts for its lenses and flash. In contrast, the Boltt Evo adopts a squarish camera module with only two lenses that protrude from the back panel. Both phones will support 4G and 5G connectivity, offering flexibility for users in different network environments.
The devices are expected to be priced between Rs 10,000 and Rs 20,000 (approximately $120 to $240 USD). Fire-Boltt has positioned the Boltt Ace and Evo in the Rs 10,000 to Rs 20,000 range in India. While the exact internal specifications like the system-on-chip, RAM, and storage capacity are still undisclosed, the design and software approach suggest a focus on usability. Buyers can expect five or six color options for each device, though only one shade has been revealed so far.
Availability for the Boltt Ace and Boltt Evo begins on August 25 via Flipkart. Fire-Boltt is simultaneously expanding its after-sales support infrastructure by establishing 400 service centers across India. Fire-Boltt plans to support these launches by establishing 400 service centers across India. The new smartphones will be manufactured in India and sold via Flipkart starting August 25.
Source: Fire-Boltt, GIZMOCHINA
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